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Mike West

Mike has spent thirty-five years in senior management positions, consultancy and training and has global experience in Strategy, Marketing, Brand Development, Sales and Finance. He worked for ten years with Xerox in the USA and Australia where he was Head of Marketing and he was also Managing Director for part of the James Hardie Group in Australia, servicing: Hong Kong, Singapore, Australia and New Zealand.

Mike is a Fellow of the Chartered Institute of Marketing and Institute of Consulting. He has been Chairman of the Prince’s Trust and the Chartered Institute of Marketing for Cambridgeshire. He has been on the Lords Taverners East Anglian Committee (20 years) and is a Freeman of The Worshipful Company of Marketors in the City of London. Mike lives in Cambridgeshire with his wife and son and enjoys supporting cricket, flying and sailing activities.